LUX CURATED CLOSET

GO FROM
“NOTHING TO WEAR”TO A CURATED CLOSETTHAT FEELS LIKE YOU

Create a 22-piece curated core from what you already own.
Turn it into 500+ outfit combinations designed around the woman you are now.

22 Pieces · 500+ Outfits · 30 Days

Waitlist Early Access · 19 September

Public Doors Open 22 September

Join The Waitlist

Get first access + exclusive Founding Member bonuses.

The LUX Curated Closet on monitor and iPad

Your own clothes

The same closet.
Endless new outfits.

Not by buying more. By learning how to combine what you already own into outfits that feel current, polished and like you.

Heather's 22-piece LUX Curated Closet
Outfits from Heather's LUX Curated Closet, page 1
Outfits from Heather's LUX Curated Closet, page 2
Outfits from Heather's LUX Curated Closet, page 3
Heather's 22-piece LUX Curated Closet
Outfits from Heather's LUX Curated Closet, page 1

Waitlist Early Access · 19 September

Join The Waitlist
For 72-Hour Early Access

Waitlist members can join from 6am AEST on Saturday 19 September, a full 72 hours before public doors open at 6am AEST on Tuesday 22 September.

The first 10 women to join the course will also receive a
private 30 minute 1:1 with me.

Your details stay private. One email when doors open, and nothing else.

ready to wave goodbye to this?

Stop Standing In Front Of A Full Closet With Nothing To Wear

âś— Losing 15 minutes every morning deciding what to wear

âś— Owning hundreds of pieces and wearing the same few on repeat

âś— Keeping clothes for the job, size, city or season that no longer fits your life

âś— Buying one more thing to make the last thing work

âś— Owning great pieces, but somehow not having great outfits

YOU DON’T NEED MORE CLOTHES

YOU NEED A CLOSET THAT WORKS FOR THE WOMAN YOU ARE NOW

Real Results

WHAT HAPPENS WHEN YOUR CLOTHES
FINALLY WORK TOGETHER

Page 1 of Kellie's LUX Signature Style Guide
Kellie

“I live in activewear, so getting dressed at home was never the problem. Going out was. Now I am ready to go out in 5 minutes instead of 25, from clothes I already own.”

KELLIE

@glp1enhanced

★★★★★

Page 1 of Shell's LUX Signature Style Guide
Shell

“I teach social media and branding, so my palette is my brand. Clients recognise me before they ever work with me, and that recognition books me more coaching clients.”

SHELL

@therealsocialgirl

★★★★★

Page 1 of Christine's LUX Signature Style Guide
Christine

“I travel constantly. Now I pack from my palette and my outfit formulas. Everything works with everything, half the bag, and no more excess baggage charges.”

CHRISTINE

@you.and.me.by.the.sea

★★★★★

The Part Nobody Tells You

It Isn’t The ClothesIt’s the System

I know because I once owned 36 pairs of black pants. Work black pants. Good black pants. Casual black pants. The slightly different black pants I apparently thought would finally solve everything.

And I could still stand in front of my closet thinking:

What am I going to wear today?

The problem wasn’t that I had nothing to wear.

My closet was full of different versions of me.

The corporate me. The younger me. The someday me. Somewhere amongst all of them, the woman I was now had become harder to see.

So I treated my closet like a design problem.
I stopped looking at individual pieces and started designing a system. I didn’t need more clothes. I needed the clothes I owned to work harder.

That’s what we build inside LUX Curated Closet.
A closet that works for the woman you are now.

FEWER DECISIONS + MORE OUTFITS

Heather holding clothes while curating her closet
Shell

I finally stopped buying things I already had 20 versions of.

Shell

@therealsocialgirl

THE PROBLEM WITH MOST CLOSET ADVICE

MORE CLOTHES CREATE
MORE DECISIONS

Most closet advice starts with a shopping list.

The ten essentials.

The perfect blazer.

The one jacket that will apparently fix your entire life.

And before long, you’re standing in front of the same full closet.

Just with another jacket.

LUX Curated Closet starts somewhere else.

With the clothes you already own.

We work out what suits you, what works together and how to turn more of what you already have into outfits you actually want to wear.

Buy LessWear More

The LUX Curated Closet infographic

THE FOUR STEP METHOD

FOUR SMALL RESETS = ONE CLOSET THAT WORKS

01

Reset

Let go of what no longer suits your life and decide what deserves space now.

02

Design

Build your 22-piece curated core around what suits you and works together

03

Curate

Turn your 22 pieces into 500+ outfit combinations using the LUX system

04

Refresh

Refresh your hero pieces each season so your closet evolves with your life

Fewer decisions + more outfits

Each step solves the next part of the problem

The LUX Method

Built Around The Woman You Are Now

Heather sorting through her clothes

Stage One

Reset

Assess every piece using the LUX Reset Method without stress, overwhelm or guilt. Then organise what stays using the LUX Organising Method, so you can actually see, find and use what you own.

Here’s what you’ll work through:

Decide what stays and what goes
Let go of what no longer belongs in your closet
Organise what stays so it is easy to see, find and wear

Stage Two

Design

We stop dressing fantasy-you. The one who attends significantly more cocktail parties than you do.

Instead, we design your closet around the woman you are now. You’ll discover the palettes, shapes and styles that suit you, then build your 22-piece curated core from what you already own.

Here’s what you’ll work through:

Define the palettes, shapes and styles that suit you
Build your 22-piece curated core from what you already own
Create a closet for the woman you are now, not fantasy-you
Heather selecting her core closet pieces
LUX Lookbook open on Heather's lap

Stage Three

Curate

This is where your clothes start working harder.

The LUX Outfit Multiplier principle is simple: the value of a piece isn’t how much you paid for it. It’s how many outfits it helps you create.

You’ll finalise your 22-piece core, uncover new combinations and use the custom LUX prompts to build your own LUX Digital Lookbook.

Here’s what you’ll work through:

Finalise your 22-piece curated core
Apply the LUX Outfit Multiplier principle
Build your outfits into your LUX Digital Lookbook

Stage Four

Refresh

Your closet should evolve with you without needing a full rebuild every season.

Use the LUX Refresh Method to bring the right pieces forward, identify genuine gaps before you shop and keep your closet aligned with the life you are living now.

The core stays. The hero pieces evolve. Your style stays yours.

Here’s what you’ll work through:

Use the LUX Refresh Method each season
Identify real gaps before you shop
Keep your core working while your hero pieces evolve
Heather shopping intentionally for her closet

Fewer Clothes

Fewer Decisions

More Outfits You Actually Want To Wear

Join The Waitlist
Kellie

For the first time, I could actually see what worked together. It was like I suddenly saw my clothes differently.

Kellie

@glp1enhanced

Built from what you already own

The LUX Curated Closet Formula

An example 22-piece LUX Curated Core

The 22-Piece Core

Nothing here needs to be bought for the course

This example shows how the LUX formula works.

You build your 22-piece core from the strongest pieces you already own, chosen around your palette, your shape, your style and the life you actually live.

The magic is not in owning 22 pieces. It is in choosing 22 pieces that work together.

This is not your whole closet.

It is the core that makes the rest of your closet easier to wear.

It is the same principle as the free LUX LOOKBOOK:

3 bottoms + 3 tops + 1 outfit multiplier

Scaled up to:

8 bottoms + 8 tops + 4 outfit multipliers + 2 hero pieces

The core gives you versatility. The hero pieces give you personality and room to evolve.

Yours is built the same way

Work outfits from a LUX Digital Lookbook

Work Outfits

Your Closet

Not Minimalism

Not Somebody Else’s Closet

LUX Curated Closet is not about owning as little as possible.

And it is not about making your closet look like mine.

It starts with your palette, your shape, your lifestyle and the clothes you already own.

The goal is simple:

A closet that works beautifully for you.

Designed around the woman you are now

Christine

I travel with fewer clothes now, but somehow I feel like I have more to wear.

Christine

@you.and.me.by.the.sea

Then the outfits

22 Pieces Become 500+ Outfit Possibilities

22

Pieces

500+

Outfit Combinations

30

Days

One Closet That Works Together

An example 22-piece LUX Curated Core

LUX Lookbook

Every outfit from clothes you already own

In CURATE, you bring together your 22-piece core and use the included LUX prompts to uncover combinations you may never have seen standing in front of your closet.

Save the outfits you love to your own digital lookbook, organised around your real life:

Work. Everyday. Casual. Social. Special occasions. Travel.

Not a Pinterest board full of clothes you need to buy.

Your clothes. Your outfits. Already worked out.

Open → Choose → Dress → Go

Work outfits from a LUX Digital Lookbook

Work Outfits

Heather

Why I Built LUX Curated Closet

I'm an architect. I design systems for a living.

At some point I realised my closet needed one too.

Because "buy another jacket and hope for the best" was not exactly a strategy.

So I stopped asking what else I needed and started asking what I could create from what I already owned.

That changed everything.

I started designing my closet around the woman I am now, not the women I had been, the life I used to live, or the imaginary version of me attending far more cocktail parties than seems reasonable.

That became the foundation of LUX Curated Closet:

Use what you already own. Make it work harder. Curate a closet that feels stylish, intentional and completely yours.

So getting dressed makes you feel fabulous again

Heather signature

Inside LUX Curated Closet

Everything You Need To DesignA Closet That Works

Four stages in 30 days

 

Stage 1 . RESET. Use Love It, Use It, Exit to decide what stays, then organise what remains around how you actually live.
Stage 2. DESIGN. Define your palette, shape and style direction, then build your 22-piece curated core from your strongest existing pieces: 8 bottoms + 8 tops + 4 outfit multipliers + 2 hero pieces.
Stage 3. CURATE. Finalise your 22 and use the included LUX prompts to build your LUX Digital Lookbook with 500+ outfit possibilities.
Stage 4. REFRESH. Use the LUX Seasonal Rotate and LUX Seasonal Refresh to keep your closet working as your season, lifestyle and style evolves.
And the support to make it happen
Stage-by-stage guides and checklists. Clear next steps, so you always know what to do next.
Four weekly live sessions with Heather. Live teaching and Q&A while you work through your own closet.
Session recordings. Catch up whenever life gets in the way.
12 months of access. Revisit the lessons and repeat the process as your seasons, lifestyle or style change.
BUILT AROUND WHAT YOU ALREADY OWN

Included With LUX Curated Closet

Support To Make It Happen

Four modules with video lessons + step-by-step guides. Clear teaching and practical next steps, so you always know what to do next.
Four weekly live sessions with Heather. Live teaching and Q&A while you work through your own closet.
Session recordings. Catch up whenever life gets in the way.
12 months of access. Revisit the lessons and repeat the process as your seasons, lifestyle or style change.
Heather working at her desk

BONUSES

Included With LUX Curated Closet

LUX Curated Travel Closet lookbook preview

Bonus 1

LUX Curated Travel Closet

7 pieces. 20 outfits. One carry-on.

Use the same LUX system to plan a travel closet before you leave.

LUX Timeless Palette cover

Bonus 2

LUX Timeless Palettes

12 timeless palette combinations to help your closet work beautifully together.

A quick-reference guide for building outfits, refreshing your closet and shopping with more intention.

Christine

I travel constantly. Now I pack from my palette and my outfit formulas. Everything works with everything, half the bag, and no more excess baggage charges.

Christine @you.and.me.by.the.sea

LUX RESET 30-Day Guarantee

The 30-Day Guarantee

Build Your Closet With Confidence

Work through RESET and DESIGN and start applying the LUX system to your own closet.

If, within 30 days of purchase, your closet does not feel clearer, easier to use and more aligned with the woman you are now, email [email protected] and I’ll refund you in full.

No long forms. No awkward conversations.

The risk is mine. Not yours.

Heather

LUX Curated Closet Is For You If

✓You have a full closet and still feel like you have nothing to wear

✓Your life has changed, a move, a new job, a new size, a new season, but your closet has not caught up

✓You have cleared out your closet before, but it never really changed anything

✓You want to wear more of what you already own, not keep buying your way out of the problem

✓You want fewer decisions in the morning and a closet that feels easier to use

✓You are ready to stop dressing for old versions of yourself

✓You can give this 1 to 2 hours a week for 30 days

Probably Not For You If

âś—You want a list of ten essentials to go and buy

âś—You want someone else to come in and do it for you

âś—You want the smallest possible closet just to say you have less

âś—You are not ready to open the closet door and start making decisions

No judgement. Different problem. Different solution.

Imagine Opening Your Closet And Seeing Yourself In It Again

Imagine getting dressed in clothes you already own and feeling stylish, current and completely like yourself again.

Fewer pieces. Far more outfits. Built to last.

Get Early Access

Still Have Questions?

Here Are The Answers

What exactly am I buying?

LUX Curated Closet is a four-stage, 30-day online program that takes you from a full closet and “nothing to wear” to a curated 22-piece core, hundreds of outfit combinations and a seasonal system you can keep using. You’ll work through RESET, DESIGN, CURATE and REFRESH, with video lessons, step-by-step guides, LUX prompts, four weekly live sessions with Q&A, recordings and 12 months of access.

Do I have to buy 22 new pieces?

No. Your 22 come from your closet first. Only after you have reset and designed your core will you identify any genuine gaps. You may find you already own far more of what you need than you expected.

Do I have to get my whole closet down to exactly 22 pieces?

Absolutely not. The 22-piece formula is your curated core, not a rule about how many clothes you are allowed to own. 8 bottoms + 8 tops + 4 outfit multipliers + 2 hero pieces. Nobody is coming to confiscate your 23rd shirt.

What is an outfit multiplier?

A piece that works with multiple other pieces in your closet and helps create far more combinations. In the free LUX LOOKBOOK, you use 3 bottoms + 3 tops + 1 outfit multiplier. Inside LUX Curated Closet, you build that principle into your larger 22-piece core.

I need to lose weight first. Should I wait?

No. This program is designed around the woman you are today. You build your closet from what fits your body and your life now. If either changes later, REFRESH shows you how to adjust the system without starting again.

I have cleared out my closet before and it never lasted. How is this different?

Because clearing things out is only the beginning. RESET helps you decide what belongs. DESIGN gives the closet direction. CURATE shows you how the pieces work together. REFRESH keeps the system working as your seasons, lifestyle and style change.

I am not naturally stylish. Will this still work for me?

Yes. Putting outfits together is not a genetic gift bestowed on women who happen to look fabulous in scarves. It is a skill. You will learn how to work with proportion, palette, combinations and outfit multipliers so you are not relying on instinct every morning.

How much time does it take?

Around 1 to 2 hours a week for 30 days. One stage at a time. You will not be asked to sacrifice an entire weekend or turn your bedroom into a clothing avalanche. And because the program is self-paced, if life happens, you can pick up where you left off.

What if I cannot attend the live sessions?

Every session is recorded. Joining live gives you the chance to ask questions in real time, but you will not miss the teaching if you cannot make it.

Do I need ChatGPT?

You’ll use ChatGPT to help create parts of your LUX system, including your digital lookbook. A free or paid account is fine. If you can upload a photo and copy and paste a prompt, you can do it. The prompts and step-by-step instructions are included.

What if I do not know my personal style?

You do not need to arrive with it figured out. DESIGN helps you clarify your palette, shapes and style direction before you build your 22-piece core.

How long do I get access?

12 months. That gives you time to revisit the lessons and repeat the process as your seasons, lifestyle or style change.

Is there a payment plan?

Yes. You can pay $397 AUD in full or 2 payments of $199 AUD. Choose whichever works best for you at checkout.

Is $397 worth it if I already own the clothes?

That is exactly the point. You have already spent money on the clothes. LUX Curated Closet teaches you how to get far more value, more outfits and more confidence from what you already own, instead of solving “nothing to wear” by buying another piece and hoping it works.

When does it start?

Waitlist members receive early access Saturday 19 September at 6am AEST. Public enrolment opens Tuesday 22 September at 6am AEST and closes Tuesday 29 September at 11:59pm AEST. The 30-day program begins the following week. The next intake will be offered at a higher price.

Is there a guarantee?

Yes. Work through RESET and DESIGN and start applying the system to your own closet. If, within 30 days of purchase, your closet does not feel clearer, easier to use and more aligned with the woman you are now, email [email protected] and I will refund you in full. The risk is mine. Not yours.

Founding Round

THE FIRST 10 FOUNDING MEMBERS RECEIVE A PRIVATE 1:1

The first 10 women to join LUX Curated Closet will also receive a

30-Minute Private 1:1 With Heather

To work through your closet, your 22-piece core or your digital Lookbook.

$397 AUD

or 2 payments of $199

30 days. 1 to 2 hours a week. A system you can use for years.

The lowest price LUX Curated Closet will be offered at

Join The Waitlist

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