LUX RESET
Enjoy getting dressed again
Unlock more outfits
from the clothes
you already own
You don’t need more clothes
You need a closet
that works for you now
Getting dressed shouldn't be hard
But your closet may still be dressing a version of you that doesn't fit your life now
Maybe your body shape has changed
Maybe your days look nothing like they did 10 years ago
Maybe you have plenty of clothes but very few outfits you actually want to wear
That doesn't mean you need another shopping trip
Your closet just needs a reset
Step 01 · Start
Free LUX LOOKBOOK
7 pieces unlock 20 outfits
Before you buy anything new see what your closet can already do. Choose 7 pieces you already own and use one simple ChatGPT prompt.
20 outfits laid out as a lookbook you can see.
3 bottoms + 3 tops + 1 outfit multiplier
No shopping spree
No starting from scratch
Just a smarter way to wear what you already have
Free
No card needed · Delivered to your inbox
Step 02 · Discover
LUX Signature Style Guide
Know what suits you now
Stop guessing.
From two simple photos, discover your best colour palette, undertone, cuts, proportions, outfit formulas and style direction.
So instead of asking “Does this look okay?” you start knowing “Yes. This works for me.”
$67 USD
One time · Yours to keep · No subscription
Style Guide Success Stories
WHAT HAPPENS WHEN YOU
KNOW WHAT SUITS YOU
“I am on stage and on camera every week. My guide saved me an hour of going through racks of outfits before my last event. I know exactly which shades lift me under lights and which ones wash me out.”
JAIMIE
@jaimieabbott
★★★★★
“I live in activewear, so getting dressed at home was never the problem. Going out was. Now I am ready to go out in 5 minutes instead of 25, from clothes I already own.”
KELLIE
@glp1enhanced
★★★★★
“I teach social media and branding, so my palette is my brand. Clients recognise me before they ever work with me, and that recognition books me more coaching clients.”
SHELL
@therealsocialgirl
★★★★★
“I travel constantly. Now I pack from my palette and my outfit formulas. Everything works with everything, half the bag, and no more excess baggage charges.”
CHRISTINE
@you.and.me.by.the.sea
★★★★★
Step 03 · The signature reset
LUX Curated Closet
A better closet is not about more clothes
It is about knowing what deserves space
What suits you
What works together
What fits your real life
And what makes you feel fabulous
THE FOUR STEP METHOD
Small resets to transform your closet
01
Reset
Let go of what no longer suits or works for you and decide what your closet needs for the life you have now
02
Design
Build your curated closet core 20 pieces and 2 hero pieces around what suits you and works together
03
Curate
Use the 22 pieces to create 500+ outfits that look like they were curated by a professional stylist
04
Refresh
Update your 2 hero pieces each season so your closet keeps updating with your life changes
Fewer decisions + more outfits
Each step solves the next part of the problem
LUX Curated Closet
The 30 day reset
Build a closet around the woman you are now
This is the full transformation. Over 30 days you will reset what no longer works, design what you actually need, curate a hardworking core closet and create a system you can refresh every season.
Inside the reset
22 pieces unlock 500+ outfits
4 live sessions with Heather
1 to 2 hours a week
A complete 30 day closet reset
Seasonal refresh system
LUX Signature Style Guide included
“My body had changed and my closet was still full of four different sizes. After my 30 days, everything fits and my closet is full of clothes I actually want to wear. Getting dressed is so much easier. It honestly feels like a weight has lifted off my shoulders. I feel amazing.”
Kellie
@glp1enhanced
LUX Curated Closet
“I didn’t realise how many pairs of navy leggings I owned until I did my closet reset. I was genuinely shocked. Now I have a much smaller closet filled with clothes I love and actually want to wear. Getting dressed feels easier, simpler and so much better.”
Shell
@therealsocialgirl
LUX Curated Closet
$397 USD founders price · Doors open 22 September
Step 04 · Simplify
LUX AI Stylist
Know what to wear without overthinking it
Once your closet works, let AI help you use it.
Turn your own closet into a personal styling system that knows your day, the weather, your mood and your plans.
Ask what to wear. Approve the outfit. See it styled. Then get on with your life.
$67 USD
One time · No subscription · Works on a free ChatGPT account
“I travel a lot. It is so good to be able to plan my outfits before I go. No more excess baggage charges for me. Yah!”
Christine Earls
@you.and.me.by.the.sea
LUX LOOKS
A calmer closet, one idea at a time
Smarter systems, fewer decisions, and living beautifully with less.
No endless trend reports. No pressure to buy more. Just useful ideas to help you wear what you own, know what suits you and make your closet work harder.
I once owned 36 pairs of black pants
Not because I loved black pants that much. Because I kept thinking the next pair would finally make getting dressed easier.
Spoiler alert, it did not.
The problem was not the clothes. The problem was that I did not have a system for putting them together.
Then we left corporate life as an architect and travelled Australia in a tiny caravan, and my closet went from overfull to about the size of two shoeboxes. Every piece had to earn its place.
So I started a notebook. I listed every top, every bottom, every layer, and turned it into a game: how many outfits could I create without repeating one? The combinations felt almost endless.
I stopped collecting clothes and started curating them. That is where the LUX LOOKBOOK started.
I have spent over 25 years as an architect making complicated things work in real life. Now I design closets the same way.
Start with 7 pieces
Before you declutter everything.
Before you buy another pair of pants.
Before you decide your whole closet is hopeless.
Pick 7 pieces you already own and see what they can do.
Free LUX LOOKBOOK · 7 pieces → 20 outfits
Get the free LOOKBOOK →